With its picturesque surroundings (the vision of a tumulus mound emerging from hills of abundant flora), epic landscape and outstanding fossil exhibition, Maropeng is an Instagrammer’s dream. Here visitors can learn about humankind’s journey to the present as they interact with a fun and tactile exhibition – and guests are invited to share their experiences on Instagram.

“Social media trends are showing a steady growth in the use of Instagram. Maropeng is an extremely popular hashtag (#maropeng) with over 1 300 photographs taken by visitors,” says Lindsay Marshall, marketing and communications manager at Maropeng.

@paul The Maverick
South African greats like Nelson Mandela have also paid Maropeng a visit. Photo courtesy of @paul_the_maverick

Maropeng invites visitors to share their experiences at Maropeng, the hotel and the Sterkfontein caves through great photographs, adding #maropeng.

“Getting an Instagram account was a natural choice. We are able to comment and like the pictures taken by visitors and in so doing build a relationship with them so that our brand lasts long after their visit,” adds Marshall.

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The footprint of former South African president Kgalema Motlanthe. Photo courtesy of @barba_gaoganediwe
Maropeng does not only offer visitors a way to the Cradle of Humankind and Sterkfontein caves; it also offers exhibitions, accommodation, facilities for conferences and events, delicious food at the Tumulus restaurant and the Market Place restaurant and, of course, a chance to meet and take pictures with Maropeng’s hairy ambassador, Harry the Hominid.

Maropeng’s hairy ambassador, Harry. Photo courtesy of @renatevarn

“Maropeng is also a very visually appealing destination, so having our own Instagram account means that we can pick and choose images that we really enjoy sharing with our followers. As someone who also operates the account, I can take pictures of Maropeng and hopefully share the passion I have for this place,” concludes Marshall.

A Maropeng visitor touches the handprint of Nelson Mandela. Photo courtesy of @ichaochin

Follow @maropeng on Instagram and include #maropeng in all the pictures taken on your visit.

Africa, the cradle of all humankind. Photo courtesy of @ichaochin