MAROPENG IS TACKLING CORPORATE TRAVEL TRENDS HEAD-ON

  • January 01, 2012

Most hospitality industry representatives have anticipated the slowdown in corporate travel resulting from the ongoing economic downturn but two other factors are increasingly impacting on corporate travel trends - the move towards going “greener” and the increase in mobile technology usage.

“Noticeably companies are moving towards implementing measures to reduce their carbon footprint and this is most certainly having an impact on corporate travel,” says Tony Rubin, Managing Director of Maropeng. “Companies are now opting for venues that have implemented sustainable solutions to minimise environmental impact.”

With over 40-years in the hospitality industry Rubin has also been around to witness the radical transformation the ever-increasing advances in mobile technology have had on the corporate travel landscape.

"Companies and Event Managers alike expect instant access to information and feedback, as well as innovative and user-friendly systems to make reservations or bookings,” comments Rubin.

According to Rubin the launch of Apple’s Green Globe App last year is evidence of how both technology and sustainability are impacting the corporate travel market.

“This mobile app, which is available as a free download at the Apple App store under the Travel category, is the only mobile application for Apple iPads, iPhones and iPods that allows travelers to instantly search for sustainable resorts, hotels, conference centres, attractions, tour experiences and even weddings. As one of only eight Heritage Sites in South Africa, sustainability has always been a top priority at Maropeng and the fact that travelers, both local and international, can track down accommodation with the highest green credentials is great news for local destinations like Maropeng that support responsible tourism.”

From recycling initiatives and consistently ensuring the area is waste-free, to water conservation technology and training staff in the ways of being eco-friendly, Maropeng is always looking for innovative ways to reduce its carbon footprint.

“With corporate travel priorities having changed so much in the past decade together with the constant technological advances, it is not always easy for many to remain relevant and a venue of choice,” adds Rubin.

As far as giving guests access to online information, booking and payment systems, Maropeng is committed to staying on trend.

“We have an extremely comprehensive and user-friendly website that is updated regularly with news and current events. Guests are also able to make all bookings and payments via the website. We also have a Facebook page, a Twitter feed and a live blog going by our resident Harry the Hominid,” Rubin comments.

Rubin is also hopeful that companies will see the value in supporting local and ‘Proudly South African’ venues in the coming year.

“We are extremely proud of our World Heritage status and we believe that through supporting local venues, businesses can reduce travel costs and their carbon footprints and also support local communities from which we try to source most of our staff,” he concludes.


COMPILED ON BEHALF OF MAROPENG BY CATHY FINDLEY PUBLIC RELATIONS. FOR MORE INFORMATION CONTACT NICOLLE KAIRUZ ON (011) 463 6372 OR  NICOLLE@FINDLEYPR.CO.ZA.

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